Accounting MRK108 Chapter 1.1: Part 1 MRK108 Chapter 1
27 Dec 2016
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Document Summary
Marketing the activity, set by institutions and processes for creating, communicating, delivering and exchanging offerings that have value to customers, clients, partners and society at large. Process that focuses on selling goods, services, ideas, delivering value ad benefits to customers. Uses communication, distribution and pricing strategies to provide customers and other stakeholders with goods, service ideas, values and benefits they desire when and where they want them. Exchange people giving up one thing to receive another thing. Exchange can take place only if these exists: Each party has something that may be of value to the other party. Each party is capable of communication and delivery. Each party is free to accept or reject the exchange offer. Each party believes it is appropriate or desirable to deal with the other party. Even when all conditions exists, exchange will not necessarily take place.
