BUS 201 Chapter 1-6: BUS 201 Peter tingling Ch1-6

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 201
• Professor: Peter Tingling

Document Summary

Org can have multiple environments; that affect the performance of almost every bsn for example > increase in unemployment, and pricing of other marketing activities by competitors can influence a bsn: economic environment, technological environment, political environment, socio cultural environment, business environment, emerging challenges and opp in the bsn environment, global business environment. Mergers and aquisitions: horizontal merger: two companies in the same industry merge, vertical merger: one companie is the supplier or consumer to the other and they merge, conglomerate merger: unrelated firms join together, friendly takeover: acquired company welcomes the acquisitions because it might need cash or sees other benefits, hostile takeover: acquired company buys enough of the other company"s stock to take control even though the other company is opposed to the takeover, poison pill: defense tactic that makes a firm less attractive to an actual or potential hostile suitor in a takeover attempt.