BUS 272 Chapter Notes - Chapter 2: Selective Perception, Stereotype, Hypervigilance

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 272
• Professor: Lieketen Brummelhuis

Document Summary

The perceiver: attitudes, motives, interests, experience, expectations. The target: novelty, motion, sounds, size, background, proximity, similarity. The situation: time, work setting, social setting. Techniques to perceive why others do that they do takes time. Even though they allow us to make accurate perceptions, they are not foolproof. Errors that distort the perception process are attribution theory, selective perception, halo effect, contrast effects, projection, and stereotyping. Distinctiveness (how often does the person do this in other situations?) Consensus (how often do other people do this in similar situations?) Consistency (how often did the person do this in the past?) People often select according to self-interests, background, experience, and attitudes. Allow us to speed read others but may result the risk of coming to an inaccurate conclusion. Draw general impression of an individual on the basis of a single characteristic, such as intelligence, likeability, or appearance. Allow a single trait to influence their overall impression of the person being judged.