BUS 346 Chapter 2: Chapter 2

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 346
• Professor: monica semeniuk

Document Summary

Improves ability to manage employees, market products, and conduct negotiations: culturally literate managers who compensate for local needs and desires for customers improve competitiveness. International companies are agents of culture change: cultural imperialism replacement of one countries traditions, folk heroes, and artifacts with substitutes from another. Is a global culture emerging: cultural diffusion is causing cultures to converge. Each culture educates its people through schooling, parenting, religious teachings and group memberships: families and groups provide informal instruction about customs and how to socialize with others. Infrastructure is capable of supporting production operations: technology is helping some nations at the bottom of the economic pyramid break down barriers that keep their people stuck in poverty, uneven material culture, e. g. Kluckhohn-strodtbeck framework: compares cultures along six dimensions. Hofstede frame work: compares cultures across five dimensions: Individualism versus collectivism extent to which a culture emphasizes the individual versus the group. Individualist cultures value hard work and promote entrepreneurial risk taking (innovation and invention).