ADMN 1000H Chapter Notes - Chapter 1: Root Beer, 18 Months, Organic Food
21 Jan 2016
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Management portfolio for a&w canada. In 2012, a&w re- outfitted their business strategies and developed a new mission statement. A&w has a set list of five goals for the coming years. These goals are set on large and small scales. These are small- scale goals, as they exist to make improvements at the store level. Larger scale goals exist to make improvements at the corporate level. A&w"s fifth goal is to expand by opening more stores across canada. Corporate strategy involves planning and decision- making that will affect the organization as a whole. At the corporate level, a&w food services of canada, inc. has a strategic focus on franchising. They chose to move towards this focus in 1996 and within 18 months, 129 corporately owned restaurants were sold and. A&w"s head office business managers provide guidance and operational support to franchisees. A&w brand and reposition it to gain market share.
