MARK301 Chapter Notes - Chapter 3: Planned Obsolescence, Iso 14000, Corporate Social Responsibility
14 Sep 2016
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Document Summary
Chapter 3: sustainable marketing & social responsibility and. Classifying marketing decisions according to ethical and legal relationships. Principles of conduct within organizations that guide decision-making and behaviour. Accuracy of presentation, disguise, testimonials, availability, price claims, automatically build products. High prices due to costs of distribution, advertising and excessive mark ups. Critics and consumers claim that high prices are a result of: Marketers answer charge by carefully delivering value to consumers rather than reducing prices and pro ts. Price advertising: makes consumer more price sensitive (newspaper adds) Image advertising: makes consumer less price sensitive (tv & magazine adds) Falsely advertising factory or wholesale prices or large reductions from phoney high retail list prices. Exaggerating packaging contents through subtle design using misleading labelling. Products not made well or service not performed well. Products delve little bene t or can be harmful. Unsafe products due to manufacturer indi erence, increased production complexity, poorly trained labour and poor quality control.
