Quackery, too good to be true, dire warnings, promise quick fix, simple conclusions from complex studies, recommendations based on studies published without peer review, list of good and bad foods. Ex: read through slide on natrim flesh loss product as told on bbc. Proposes dramatic changes, and contains extracts from natural plants which do not exist. C credibility authorship, organization, peer review. S supportability bibliography, corroboration (validation), external consistency. Who can you trust experts who are educated and credentials are indicated, govs food guide. Adequate: provides enough (but not too much) energy, nutrients, fibre to maintain health. Moderate: contains the right amounts of foods to maintain a healthy body weight. Balanced: contains the right combo of foods to provide a balance of nutrients. Varied: eating many different types of food each day.