BUS 2090 Chapter Notes - Chapter 3: Selective Perception, Social Perception, Personal Identity
17 Oct 2017
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In these cases, a reduction in ambiguity might not be accompanied by greater accuracy. Every instance of perception occurs in some situational context and this context can affect what one perceives: the most important effect that the situation can have is to add information about the target. At this point, the cue search becomes less open and more selective. The perceiver begins to search out cues that confirm the categorization of the target. As this categorization becomes stronger, the perceiver actively ignores or even distorts cues that violate initial perceptions. We do not tend t see the same person as both good and bad or dependable and untrustworthy. Often, we distort cues that are discrepant with our general image of a person to make the cues consistent with this image. In work settings, physical appearance is a common central trait that is related to a variety of job-related outcomes.
