FRHD 3150 Chapter 19: Chapter 19
17 Apr 2016
School
Department
Course
Professor
Document Summary
Motive: some inner drive that causes a person to act in a certain way. Motivation: study of inner drives, needs and wants that cause our actions. Motivating operation: event or operation that (a) temporarily alters the effectiveness of a reinforcer or punishment and (b) in uences behaviour that normally leads to that reinforcer or punishment (ex. deprivation and satiation of food are mos) Unconditioned motivating operations: value altering effect is innate. Echoic: vocal imitative response that is developed and maintained by social reinforcement (ex. parent says say water . and child says water -receives reinforcement) Tact: naming response that is developed and maintained by social reinforcement (ex. points to a glass of water and says whats that? and child replies water - receive reinforcement)
