MCS 1000 Chapter Notes - Chapter 10: Strategic Alliance, Open Innovation, Vajrayana
3 Feb 2017
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Document Summary
Product: good, service, ideas consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. Product mix: number of product lines offered by a company. Consumer goods: product purchased by the ultimate consumer. Business goods: products that assist directly or indirectly in providing products for resale. Item consumed in one or a few uses. Durable good: one that lasts over an extended number of uses. Services: activities, deeds, or other basic intangibles offered for sale to consumers in exchange for money or something else of value. Sales are the result of derived demand. Sale of business goods and derived from the sale of consumer goods. May be classified as a production or support good. Production good: items used in the manufacturing process that become part of the final product. Support good: items used to assist in producing other goods and services.
