MCS 1000 Chapter Notes - Chapter 5: American Marketing Association, Cross-Functional Team, Customer Experience

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Raffi Sarmazian

Document Summary

Business: the clear broad underlying industry or market sector of an organizations offerings. Organization: is a legal entity of people who share a common mission. Business firm: privately owned organization that serves its customers to earn a profit. Non-profit: non-government organization that serves customers but does not profit as an organizational goal. Strategy: is an organizations long term course of action designed to deliver a unique customer experience while achieving its goals. Organizational foundation: the vision, why it exists, its philosophical reason for being a company. It is usually constant, successful vision organizations use this to guide and inspire their employees. Core values: the fundamental passionate and enduring principles that guide its conduct over time. Mission: through and understanding of core values it can define a mission, it"s the organizations function in society, used interchangeably with vision: clear concise meaning full and compelling picture of the future.