MCS 1000 Chapter Notes - Chapter 1: Interactive Marketing, Ecrm, Computerworld

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Example: two parties with unmet needs: you (1) with a need for technology related information, and your bookstore owner (2) needing someone to buy a copy of. Every organization markets: business firms involved in manufacturing (general motors of canada, retailing (shoppers drug mart, providing services (via rail, non profit organizations (canadian red cross, college/universities, places (cities toronto, individuals (stephen harper to gain attention and voter preference) Services are activities, deeds, or other basic intangibles (airline trips on westjet airlines) Social marketing can be conducted by for profit and non profit organizations or by individuals. Canadian consumers can find value from the best products, the lowest prices, or exceptional service. Foremost is the organization itself, whose mission and objectives determine what business it is in and what goals it seeks. Within the organization, organizational leaders are responsible for establishing these goals.