MCS 1000 Chapter Notes - Chapter 6+14+15+3+4: Intertype Corporation, Millennials, Extranet

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sergio Meza

Document Summary

Business marketing the marketing of goods and services to companies, governments, and not-for- profit organizations for use in the creation of their own goods and services. Industrial firms reprocess a good or service before they resell it to the next buyer. Government units federal, provincial, and local agencies that buy goods and services for the constituents they serve. Organizational buying behaviour decision making process to establish the need for products and services, and how they choose which brand and supplier to use. Derived demand demand for business products and services derived by the demand for consumer products and services. Organization buying criteria objective attributes of the supplier"s products and services and the capabilities of the supplier itself. Supplier development effort by organizational buyers to build a relationship that shapes suppliers products, services, and capabilities to fit a buyer"s needs and those of its customers.