MCS 2020 Chapter Notes - Chapter 4: Retail, Mobile Commerce, Mobile App
9 Dec 2015
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Document Summary
The problem of the cultureware company is to seek for expanding their market in order to increase customer loyalty. With the development of online retail shopping, cultureware company has faced a lot of competitors during this period. Some potential risks could happen: losing customers, reducing market values and decreasing profits in the future. As for keeping their status in this market and maintaining their specialization, the company is urge to find ways to promote sales, advance in quality of products and increase customer loyalty. Our team provides three recommendations to help deal with cultureware"s concerns. The three recommendations that we suggest the cultureware company includes: design an. App, improve website homepage and set a better customer loyalty program to maintain their differentiation, good relationships, and market advantage in an increasingly competitive landscape. Cultureware company need to design and develop their own app.
