MCS 2600 Chapter Notes - Chapter 15: Overeating, Advertorial, Toothpaste
16 Apr 2016
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Document Summary
Tobacco and liquor companies shouldn"t use athletes in their commercials. Consumer socializaion the process by which young people acquire skills, knowledge, and aitudes relevant to their funcioning as consumers in the marketplace. Encourage children to pressure their parents into buying adverised products. Lead children to believe that ownership of a product will make them more. Markeing foods to children accepted by their peers: there is a concern with the link to obesity, voluntary restricions to avoid legislaion, rules have been imposed by the obama administraion. Many sugary foods cause the individual to be hungrier ater eaing: graning easy credit. Packaging to increase consumpion: short, wide glasses, food presentaion, muliple oferings. Voluntary restricions direct-to-customer: hearing about drugs from tv rather than physicians. Two-year moratorium proposed by senate for adverising new drugs. Tropicana oj reduced from 64 to 59 ounces. People are more likely to noice increases than small decreases.
