MCS 3040 Chapter Notes - Chapter 18: Patent Infringement, Trademark Infringement, Copyright Infringement

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3040
• Professor: Scott Schau

Document Summary

Intellectual property: the results of the creative process, such as ideas, the expression of ideas, formulas, schemes, trademarks, and the like; also refers to the protection attached to ideas through patent, copyright, trademark, industrial design, and other similar laws. Requirements for patentability: new- invention must be new or novel. It is new if it hasn"t been disclosed to the public: useful- must solve some practical problem, unobvious- inventiveness must be some ingenuity or inventive step involved in the invention. Patent agent- a professional trained in patent law and practice who can assist in the preparation of a patent application. Specifications- the description of an invention contained in a patent. Claims- the exclusive rights of the patent holder. Industrial design is the visual features of shape, configuration, pattern, ornamentation, or any combination of these applied to a finished article of manufacture.