MCS 3040 Chapter Notes - Chapter 23: Csa Group, Incoterms, Canadian Broadcast Standards Council
9 Apr 2014
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Chapter 23: sales and marketing: the contract, product and promotion. What is marketing law: marketing is regulated by all three levels of government, federal, provincial, municipal. The main objectives of these laws are: to protect consumers from physical harm, to foster fair competition, to protect consumers from unfair selling practices. Terms relating to the product: caveat emptor: let the buyer beware or let the buyer take care . The common law requires prospective purchasers to take care of themselves, to be aware of what they are purchasing and to make appropriate investigations before buying. The law governing the sale of goods is specialized branch of contract law: mean that it is governed by legislation and where the legislation is not relevant, by the common law rules of contract. Conditions are terms that are important or essential to the purpose of the contract. As warranties are classically understood as being minor or collateral terms.
