PSYC 1000 Chapter Notes - Chapter 44: John Bargh, Chameleon, Normative Social Influence
7 Oct 2014
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Chapter 44 social influence: social psychology"s great lesson is the enormous power of social influence, this influence can be seen in our conformity, obedience to authority, etc. Automatic mimicry: humans tend to go with their group, to think what it thinks and do what it does, we take on the emotional tones of those around us. This helps explain why we feel happier around happy people than around depressed people. It also explains why studies of groups of british nurses and accountants have revealed mood linkage sharing up and down moods: empathic people yawn more after seeing other people yawn and empathic mimicking fosters fondness. In such cases, we are responding to normative social influence: we are sensitive to social norms understood rules for accepted and expected behaviour because the price we pay for being different can be severe. We need to belong: we conform because we want to be accurate.
