PSYC 2310 Chapter Notes - Chapter 6: Sensation Seeking, Impression Management, Operant Conditioning
12 Dec 2012
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Attitudes: positive and negative evaluations of people, ideas, objects, and events. We assume that our attitudes determine our behaviour, but often changes in our behaviour can lead to changes in our attitudes. E. g. children look up to parents and teachers as sources of info; can lead them to adopt their parents" and teachers" attitudes. E. g. someone wears the same perfume as your girlfriend, you develop a positive attitude towards them mere exposure effect: the phenomenon by which the greater the exposure we have to a given stimulus, the more we like it. E. g. hearing a song on the radio repeatedly until you find it catchy and learn to like it subliminal persuasion: a type of persuasion that occurs when stimuli are presented at a very rapid and unconscious level. E. g. a boy who asks for a doll and is ridiculed by his parent will form a negative attitude towards dolls.
