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PSYC 2310 (255)
Chapter 2

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University of Guelph
PSYC 2310
Andrew Robinson

Chapter 2: Personality Assessment, Measurement and Research Design Sources of Personality Data:  Self report Data (S-data): the information a person reveals through interviews, periodic reports and questionnaires 2 Forms of Self Report Data Structured: the responses are set (i.e. Dichotomous [I.e. Forced-Choice, es or no] or Likert ratings [rate something 1-5]  Pros: o Its standard and utilizes stats o Everyone understands the question and gives similar answers  Cons: o Limited in responses and limited accuracy Unstructured: the responses are not set (open ended questions)  Pros: o Very detailed o No limits in responses  Cons: o Not standard so people might misinterpret the question o Doesn’t use stats Limitations of Self-report Data  Honesty in responses  Not having self knowledge or objectivity to respond Other s-data Approaches  Event Sampling  Ecological Momentary Assessment: Self-report that occurs over time to assess variables that might change in real time Nock et al. 2009 Experiment  Suicidl and self injury reports  Findings: that suicidal thoughts and self injury thought have unique differences and features, this may be helpful for treatment Observer report Data (O-data)  Involves gathering data from other individuals (i.e. not the self) o Pros:  Access to unique data  Multiple informants  Use of inter-rater reliability: when investigators evaluate the degree of agreement among observers o Cons:  Objectivity  Respondents may not be able to infer internal processes (ex: feelings) Where O-data Might be Collected? Naturalistic Setting: Observations occur in a natural/real life setting ex: gambling behaviour would be observed at a casino Artificial Setting: Observations occur in setting created to resemble a real-life setting - The lack of realness might hinder the results Test Data (T-Data) - T data utilizes standardized testing situations to determine aspects of personality and takes various forms: Mechanical Recording: ex: bracelet to measure physical activities Physiological Data: Ex: measure your heart rate Projective Tests: ex: what do you see in this picture? Limitations of T data:  Participants may :guess” the trait being assessed and create an impression  Participants and researchers may view the testing situation differently  The influence of the researchers(s) on the participant(s) Life Outcome Data (L-Data):  Refers to the information that can be gleamed from the events, activities nd outcomes in a persons life that are
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