PSYC 2310 Chapter Notes - Chapter 6: Implicit-Association Test, Big Ass, Attitude Change
3 Apr 2018
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Bases of attitudes: affect: emotions or feelings stimulated by the object of an attitude, gut feeling, not rational. Not governed by logic: behaviour intetion: predisposition to act a certain way, self-perception, cognition: belief or idea people have about the object of an attitude, weighing the pluses & minuses for making logical decisions. Attitude strengths: major determinant of attitude strength, ambivalence: ha(cid:448)e(cid:374)"t thought a(cid:271)out it, u(cid:374)k(cid:374)o(cid:449)(cid:374) attitude. More (cid:455)ou ha(cid:448)e this the easier it is to change your attitude: accessibility: how easy it is to access your attitudes for or against something. The more accessible attitude you have the harder it is to change it: subjective experiences: we look at our own behaviour, then we determine our attitudes. Self-report measures: problems: wording of the questions, ordering the items, reluctance of respondents to express some attitudes due to situations, the honestly, covert measures, e(cid:454).
