PSYC 2310 Chapter 1: CHapter1 B
30 Sep 2015
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Document Summary
Social psychology is about understanding our social connections to each other how they influence and are influenced by what we think, feel, and do. Scientific method: a technique for investigating phenomena, acquiring new knowledge, and/or correcting previous knowledge. Social psychologists form a hypothesis (a testable prediction about the conditions under which an event will occur) about the relationship between events and then collect and analyze data to determine the accuracy of the hypothesis. Social influence: the impact of other people"s attitudes and behaviours on our thoughts, feelings, and behaviour. Social influence can be direct (advertising messages) or they may be very subtle (we are less likely to help someone in need when we are in a big group than if we are alone with the person). Examines how people are also influenced by what they imagine other people think or do it may be accurate or not.
