PSYC 2360 Chapter 5: PSYCH 2360 chapter 5 Notes
30 Jan 2019
School
Department
Course
Professor
PSYCH 2360 Chapter 5 Notes: Qualitative Research
Qualitative Research: A generic term representing a variety of methodologies that focus
on obtaining an in-depth account of participants’ perspectives of their own world and
their experiences of events.
•weakness of qualitative designs: they involve a small sample
Quantitative Research: A generic term for methods that seek to objectively examine
associations between variables and to predict outcomes.
•to determine how variables relate, predict outcomes, or make comparisons
Case Study: description of a specific organization, group or person studied over a period
of time that contains information from a variety of sources
Mixed methods Research: a blend of qualitative and quantitative research that
capitalizes on the strengths of each
Bottom-up: An approach where the researcher develops a theory by exploring a topic
using information provided from the participant’s direct experiences.
Top-down: A deductive approach where the researcher tests preconceptions and
previously established theories with the collected data.
Focus Group: A data collection format where several participants, typically strangers,
gather to discuss a topic.
Content Analysis: A systematic analysis of written work in which the researcher
organizes and summarizes the substance of the communication.
Narrative Analysis: An examination of first-person stories or descriptions of one’s life
that the researcher analyzes.
Interview: A data collection technique that can mimic a conversation, where the
researcher elicits self-report data directly from the participant.
Structured: The researcher prepares specific questions prior to the interview and asks
them in a specific order.
Document Summary
Qualitative research: a generic term representing a variety of methodologies that focus on obtaining an in-depth account of participants" perspectives of their own world and their experiences of events: weakness of qualitative designs: they involve a small sample. Quantitative research: a generic term for methods that seek to objectively examine associations between variables and to predict outcomes: to determine how variables relate, predict outcomes, or make comparisons. Case study: description of a speci c organization, group or person studied over a period of time that contains information from a variety of sources. Mixed methods research: a blend of qualitative and quantitative research that capitalizes on the strengths of each. Bottom-up: an approach where the researcher develops a theory by exploring a topic using information provided from the participant"s direct experiences. Top-down: a deductive approach where the researcher tests preconceptions and previously established theories with the collected data.
