PSYC 2740 Chapter Notes - Chapter 11: Thematic Apperception Test, Projective Test, Belongingness
22 Jun 2017
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Ex: if someone has a high need for dominance along with a need for affiliation will develop leadership: press-refers to need relevant aspects of the environment. Our needs influence how we perceive things: thematic apperception test (tat)- is a technique or assessing needs and motives. Participants are given a black and white photo with an ambiguous scene and a to perceive it by telling a story. People respond differently to different themes based on their needs. However, the has received some negative feedback because it a projective test. The idea is that the photo will arouse the motive which will then reflect in the questionnaire. The big three motives achievement, power and intimacy: need for achievement (nach)-defined as the need to do better or be successful. Me(cid:374)"s (cid:374)a(cid:272)h have only been studied in the context of business. However women have been studied in the context of both business and family.
