PSYC 3110 Chapter Notes - Chapter 16: Multidimensional Scaling, Cognitive Model, Social Representation
12 Sep 2013
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Document Summary
Howard leventhal and his colleagues were the ones to develop the most current and in depth model of cognitive model of illness. This was derived from their work on impact of fear communication. They found that, irrespective of fear, the message conveyed was effective if it produced a plan of action. This ultimately led them to infer that the key factor was the way the threat was presented or understood. They developed the dual processing model to accommodate the representation of fear and of the threat (this model has been inspirational and has gone through some changes and elaborations by leventhal): dual processing model. Basically the model suggests that when we are faced with a threat, the person forms a cognitive and emotional representation to that particular threat. They cope with the threat depending upon the character of the threat representation.
