Textbook Notes (368,473)
Canada (161,904)
Economics (587)
ECON 344 (33)
Chapter 2

BU352 Marketing Chapter 2.docx

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Department
Economics
Course
ECON 344
Professor
Deborah Reyner
Semester
Fall

Description
BUSWeek 2Sep182012Chapter 3 Analyzing the Marketing EnvironmentLO1 Identify the factors in a firms microenvironmentLO2 Explain how the factors in a firms microenvironment influence its marketing strategy LO3 Identify the factors in a firms macroenvironmentLO4 Explain how the factors in a firms macroenvironment influence its marketing strategy LO5 Identify and discuss important trends affecting marketing decisions todayMarketin
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