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Textbook Notes for ECON344 at University of Waterloo (UW)

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UWECON344Brent BarrWinter

ECON344 Chapter Notes - Chapter Final: Customer Relationship Management, Marketing Mix, Sales Promotion

OC1783042 Page
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Relational orientation: is based on the idea that buyers and sellers should develop long- 1 to 3 yrs develop marketing plan for specific products, bran
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UWECON344Camelia NunezFall

ECON344 Chapter Notes - Chapter 12: Servqual, Marketing Communications, Intangibility

OC12245174 Page
4
They cannot be held, touched or seen before the purchase decision. A major marketing need for services is to make them tangible or to show the benefits
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UWECON344Bharat SudSpring

ECON344 Chapter Notes - Chapter 1: Customer Experience, Social Media Marketing, Social Marketing

OC4938312 Page
0
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UWECON344Deborah ReynerSpring

ECON 344 Chapter 10: BU_352_Chapter10

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Customer service: hu(cid:373)a(cid:374) or (cid:373)e(cid:272)ha(cid:374)i(cid:272)al a(cid:272)ti(cid:448)ities to help satisf(cid:455) (cid:272)usto(
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UWECON344Bharat SudSpring

ECON344 Chapter Notes - Chapter 9: Product Differentiation, Marketing Mix, Mass Customization

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0
80/20 rule: 80% of a firms sales are obtained from 20% of its customers. Market segments: groups resulting from market segmentation that have common ne
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UWECON344Deborah ReynerFall

ECON344 Chapter Notes - Chapter 1: Ebay, Yogurt, Retail

OC3011344 Page
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Chapter 2: developing a marketing plan and marketing. Lo1 define marketing and explain its core concepts. Lo2 illustrate how marketers create value for
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UWECON344Camelia NunezFall

ECON344 Chapter Notes - Chapter 16: Direct Marketing, Sales Promotion, Personal Selling

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0
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UWECON344Deborah ReynerSpring

ECON 344 Chapter 15: BU_352_Chapter15

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10
Chapter 15 advertising, sales promotions, and personal selling. Attention interest desire action if given the name, customer can recognize the brand br
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UWECON344Geoff MalleckWinter

ECON344 Chapter Notes - Chapter 1: Social Marketing, Customer Satisfaction, Ecrm

OC5981154 Page
6
Marketing is the activity of creating, communicating, delivering, and exchanging offerings that benefit the organization, its stakeholders, and society
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UWECON344Bharat SudSpring

ECON344 Chapter Notes - Chapter 10: Toothpaste, Marketing Mix, Test Market

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0
Product: good with (in)tangible aspects that satisfies customers" needs and received money in exchange. Product mix: the number of product lines a comp
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UWECON344Bharat SudSpring

ECON344 Chapter Notes - Chapter 14: Callaway Golf Company, Procter & Gamble, H&R Block

OC4938312 Page
0
Those involved in making a product available for consumption (downstream of manufacturer) Manufacturer branch office: carried inventory, functions of a
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UWECON344Camelia NunezFall

ECON344 Chapter Notes - Chapter 11: Marketing Mix, New Media, Product Differentiation

OC12245177 Page
6
The new product life cycle: introduction stage: When a product is 1st introduced to its intended target market. Sales grow slowly, profit is minimal: o
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