MSCI211 Chapter 11: Commentary for Module 11
7 Apr 2019
School
Department
Course
Professor
Document Summary
Assume you manage a small r&d department. If i were to manage a small r&d department, i would be equally concerned with technology alongside the external environment when making decisions and choices relative to structure. The external environment is a big concept and encompasses factors such as customers, the general economy, social and political factors, suppliers, as well as technologies that can aid in achieving organizational goals. All of these factors have the ability to put constraints but also provide opportunities for the department. The external environment also provides resources necessary for goods and services. The r&d department involves researching the market and innovating new products and services to use/sell in order to improve existing lines. My department will be successful if we are aware of competitors and the general market offerings. The external economic environment can help determine if the consumer and product align and are a good fit.
