COMM 292 Chapter Notes - Chapter 11: Transformational Leadership, Situational Leadership Theory, Relationship Marketing
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COMM 292 Full Course Notes
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Leadership = the ability to influence a group toward the achievement of a vision or set of goals: source of this influence may be formal (high position) or not. Non-sanctioned leadership = ability to influence that arises outside the formal structure of an organization; just as important as formal influence. 2 major tasks of leaders managing others to get day-to-day tasks done & inspiring others to do the extraordinary. Proposes that personal qualities/characteristics differentiate leaders from non-leaders. Not very useful until matched with big 5 personality framework. Leadership traits extraversion, openness, conscientiousness, emotional intelligence. Traits can predict leadership but are better at predicting leader emergence than effectiveness. Proposes that specific behaviours differentiate leaders from non-leaders. Implies that anyone can be trained to be a leader. Found 2 key dimensions of leader behaviour: initiating structure defining and structuring of roles in order to attain goals, consideration job relationships that reflect trust & respect for employees" ideas and regard for their feelings.
