COMM 292 Chapter : Ch 12 - Decision Making, Creativity & Ethics
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COMM 292 Full Course Notes
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Decision the choice made from two or more alternatives. Decision making reaction to a problem or opportunity. Problem discrepancy between some current state of affairs and some desired state. Opportunity when something unplanned happens, giving rise to thoughts about new ways of proceeding. Top management decisions: org"s goals, what products/services to offer, how to finance operations. Middle/low management decisions: production schedules, select new employees, decide how pay raises are to be allocated. Rational refers to choices that are consistent and value-maximizing within specified restraints. Rational decision making model a six-step model that describes how individuals should behave in order to maximize some outcome. Identify the criteria: determine what is relevant in making the decision interests, values, personal preferences: any factors not identified in this step are considered irrelevant by the decision maker. Problem clarity problem is clear and unambiguous; decision maker has complete info.
