COMM 292 Chapter Notes - Chapter 12: Satisficing, Decision-Making, Brainstorming
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COMM 292 Full Course Notes
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Chapter 12 decision making, creativity, and ethics. Decision: choice made from two or more alternatives. Decision-making occurs as reaction to a problem or opportunity. Problem: discrepancy between some current state of afairs and some desired state requiring consideration of alternative courses of action. Opportunity: when something unplanned happens, giving rise to thoughts about new ways of proceeding. Decision making happens at all levels of an organization. Poor decisions can be traced to the decision maker overlooking a problem or deining wrong problem. Criteria that will be important in solving problem. Decision maker determines what is relevant in making decision. Brings decision maker"s interests, values, similar personal preferences into process. Develop alternatives these alternatives could succeed in resolving problem. No attempt made to appraise these alternatives, only list them. Once alternatives are generated, decision maker must critically evaluate alternatives strengths and weaknesses of each alternative become evident when compared with criteria.
