BUSI 1020U Chapter 11: Module 11- Communicating Reader Benefits
Document Summary
Reader benefits are advantages the reader gains from using your services, buying your products, following your policies, or adopting your ideas. Reader benefits assure readers that they can do the job and their success will be rewarded. Good reader benefits are adapted to the audience, based on innate, intrinsic, esteem, and recognition advantages, supported by clear logic, detailed, and presented with you- attitude. There are not enough extrinsic (external) benefits to reward every desired behaviour; furthermore, extrinsic benefits reduce the high-level satisfaction in doing something for its own sake. To create reader benefits: identify the feelings, needs, and fears that may motivate your reader, describe how readers can meet their needs with the features of your service, product, or policy. Psychological description creates rich sense impressions what the reader can see, hear, smell, taste, feel so readers can picture themselves using your product and service and enjoying its benefits.
