Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for BUSI 2201U at UOIT (UOIT)

UOITBUSI 2201UjuanwangFall

BUSI 2201U Chapter Notes - Chapter 3: Market Environment, Disposable And Discretionary Income, Gross Income

OC7757989 Page
5
Changes in the marketing environment are a source of opportunities and threats to be managed. Environmental scanning is the process of continually acqu
View Document
UOITBUSI 2201UjuanwangFall

BUSI 2201U Chapter Notes - Chapter 5: Brand Loyalty, Subliminal Stimuli, Selective Perception

OC77579811 Page
4
Purchase decision process is the stages a buyer passes through in making choices about which products and services to buy. Perceiving a difference betw
View Document
UOITBUSI 2201UjuanwangFall

BUSI 2201U Chapter 6: Chapter-6-Organizational-Marker-and-Behavioral-Buyers

OC7757988 Page
2
Business marketing - the marketing of goods and services to companies, governments, and not- for-profit organizations for use in the creation of goods
View Document
UOITBUSI 2201UjuanwangFall

BUSI 2201U Chapter Notes - Chapter 4: Caveat Emptor, Industrial Espionage, Canadian Business

OC7757986 Page
4
Chapter 6 ethics and social responsibility in marketing. Ethics are the moral principles and values that govern the actions and decisions of an individ
View Document
UOITBUSI 2201UjuanwangFall

BUSI 2201U Chapter Notes - Chapter 9: Ipod Touch, Product Differentiation, Mass Customization

OC7757986 Page
9
Market segmentation involves aggregating prospective buyers into groups that (1) have common needs (2) will respond similarly to a marketing action. Ma
View Document
UOITBUSI 2201UjuanwangFall

BUSI 2201U Chapter Notes - Chapter 2: Strategic Business Unit, Customer Experience, Marketing Strategy

OC77579811 Page
1
View Document
UOITBUSI 2201UjuanwangFall

BUSI 2201U Chapter Notes - Chapter 1: Customer Satisfaction, Relationship Marketing, Social Marketing

OC7757986 Page
9
Chapter 1 marketing: customer value, satisfaction, relationships, and. What marketing is and what it is not. Marketing is the activity for creating, co
View Document
Showing 1 — 7 of 7 result
View all professors (1+)

Textbook Notes (270,000)
CA (160,000)
UOIT (400)
BUSI (200)
BUSI 2201U (7)