ADM 1300 Chapter Notes - Chapter 3: Franchising, Cultural Intelligence, World Trade Organization

• School: University of Ottawa
• Department: Administration
• Course: ADM 1300
• Professor: Gerard Brathwaite- Sturgeon

Document Summary

We live in the age of the global economy. We now heavily rely on globalization, which is not great for national identity. We live in world 3. 0, problem solved. Global management is very important mcdonald"s. Requires individuals to master their skills related to global initiatives. Got successful, went global and built products close to their consumers. Did not adjust to american workforce norms, induced negative employee behaviour. Global managers aware of most international developments, transnational in outlook, competent in working with different cultures, and aware of regional developments. Global businesses are the foundation of world trade. Ex) nike, its materials are not domestic. Reasons why businesses go international, page 78 list. Start off by global sourcing, exports/imports, licensing, or franchising market entry strategies. Strategic alliances, joint ventures, or wholly owned subsidiaries direct investment strategies. Requires large capital, but provides ownership and foreign operational control.