ADM 1301 Chapter Notes - Chapter 2: Tim Hortons, Porter Airlines, Cost Leadership
19 Oct 2015
School
Department
Course
Professor
Document Summary
The purpose or rationale for an organization"s existence, provide boundaries and focus for organizations, functional areas (marketing, accounting, and production) support the organization"s mission, within each function, supporting missions are established for the om functions. Innovative design, convenience of broad product line, product features, or service related to the product. Engage customers using five senses so the become an active. Roller coasters at disney, hard rock caf , music and aroma: experience differentiation: participant in the product in tim horton"s, cost leadership, porter airlines: Use secondary airports and terminals, few fare options, smaller crews and no expensive ticket offices: low cost strategy driver is a facility that is effectively used: Identifying optimum size allows firms to spread overhead costs. Achieving maximum value as defined by the customer o: low-cost leadership, response, set of values related to rapid, flexible and reliable performance, flexible response: Ability to match changes in market (fluctuating volume and innovations: reliability:
