ADM 2320 Chapter Notes - Chapter 10: Micromarketing, Radio-Frequency Identification, The Delivery (The Office)
14 Nov 2018
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Service: by providing good customer service, firms add value to their products and services. Certain types of products, such as a bank loan or home security, that are intangible or at least substantially so. If totally intangible, they are exchanged directly from producer to user, cannot be transported or stored, and are almost instantly perishable. Services, as a term, is also used to describe activities performed by sellers and others that accompany the sale of a product and aid in its exchange or its utilization. It cannot be touched, tasted, or seen like a pure product can: requires using cues to aid customers, atmosphere is important to convey value. Images are used to convey benefit of value. Inseparable production and consumption it is produced and consumed at the same time that is, service and consumption are inseparable: a characteristic of a service: Little opportunity to test a service before use. Its quality may vary because it is provided by humans.
