ADM 2320 Chapter 4: ADM2320C Chapter 4 - Analyzing the Marketing Environment
3 Feb 2012
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Adm2320c chapter 4 - analyzing the marketing environment. Successfully leveraging company capabilities y y building relationships with corporate partners. Just-in-time (jit) inventory system: merchandise is delivered just in time for it to be used in the manufacture of another product. Seniors (before 1946): north america"s fastest growing group. Convenient locations) y would rather buy a few high-quality items rather than all low quality items. generation x (1965-1976): represents 5 million canadians, or about 14% of the. Internet and technology savvy and love digital electronics such as cell phones, ipods, etc. In the next 10 years, many will start new families, and be prime targets for homes and household supplies y. tweens (1996-2000): in between teenagers and young children y. Immense buying power at . 9 billion canadian, and billion annually in the states y much of their market power comes from tweens" strong influence on family purchases. marketing has changed to reflect these shifts y.
