CMN 2101 Chapter Notes - Chapter 4: Millennials, Social Capital, A Generation

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: Mark Lowes

Document Summary

Facing off on twitter: a generation y interpretation of professional athlete profile pictures. Facing off of twitter: a generation y interpretation of professional athlete profile. Primary research subject matter (empirical): self presentation of professional athletes, pictorial study. At its core, social media exists as a tool for self-preservation . Main problem being investigated: how athletes self-presentation is interpreted by a generation. Largely unexplored terrain of digital self-presentation in sport. Importance of a strategic alignment between social-media profile content, profile photos and the brand established by athletes (or other famous people), social media as a means of self-presentation. Divergence from traditional practices of sports media coverage: shaped by public relation professionals/ directed by mass-media outlets. Goffman"s theory of self-presentation: individuals manage impressions of themselves through identity cues that are given off both intentionally and unintentionally in an effort to compose preferred versions of themselves for public consumption.