CMN 2101 Chapter 17: CMN 2101 Chapter 17 Notes
25 Jan 2018
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Mass media research and the internet [chapter 17] Background: computers were initially developed for research, business, and military purposes. In those early years, computers were huge contraptions that required special environments for operation. They have become integrated into a wide range of daily activities. But its move to become a mass medium was marked by its capacity to present multimedia materials: collection procedures can include e-mail, databases, pop-up quizzes, and instant messaging, among others. However, as we"ve already noted, the internet"s reliability and validity as a research tool is not universally accepted. If you are conducting internet-based research, you need to be aware of its advantages and disadvantages, as well as the practical and ethical issues associated with its use.
