CMN 3133 Chapter Notes - Chapter 7: Interpersonal Communication

• School: University of Ottawa
• Department: Communication
• Course: CMN 3133
• Professor: N/ A

Document Summary

Agenda-setting shows that media can set the agenda and prime voters. Agenda-building process the model emphasizes that the media can affect policymakers agenda directly or indirectly and that a variety of forces influence the media agenda. The news rarely reflect all of the facts that are present on a given topic but only those which help influence the overall agenda the media is trying to push forth. News involves a series of criteria, judgments and cultural considerations, not only stating facts about what is exactly happening. Media to public, public to policymakers the media influences public opinion and this public agenda can therefore affect the leaders priorities policy agendas, media coverage can influence policymakers without public opinion. Media to policymakers the diagram shows a link between the media and. Policymakers to media from the policy agenda to the media one, External factors personal experiences, interpersonal communication. The media are not all-powerful, cannot force the hands of policymakers.