CMN3174 Chapter Notes - Chapter 1: Epiphenomenon, Consumer Capitalism, Arbitrariness

• School: University of Ottawa
• Department: Communication
• Course: CMN3174
• Professor: Michael Strangelove

Document Summary

Reality is never experienced directly but always through the cultural categories made available by a society. Critical reflection on media representations deprives the industry of its undisputed power: appearance of events and of material and nonmaterial objects, dominant producers of mainstream culture a set of white, male, upper- middle-class to upper-class, heterosexual ideologies. Marginalized groups in advertising women, blacks, latinos, asians, native. Americans and gays and lesbians: systematic methodology for sociology of advertising: Dramaturgy of goffman, human zoology and visual anthropology of. Desmond morris, deconstruct nonverbal behaviour or body language o! Marketing analysis examining the placement and target audience of the advertisement in relation to the product or service. Art that offers visual information to a receiver. In postmodern image-oriented ads, the visual component is the main method of conveying meaning. Deconstruct the ad as a product of status display and consumer culture. Tell the story to which the ad alludes.