CMN 2148 Chapter Notes - Chapter 11: Crisis Communication, Organizational Communication, Integrated Marketing Communications

• School: University of Ottawa
• Department: Communication
• Course: CMN 2148
• Professor: Mary Hawkins

Document Summary

Strategic organizational communication; transactional processes in which organizational messages are deliberately generated, are based on environmental data, analysis and strategy selection, and are guided by organizational objectives. Stakeholders; individuals and groups who have an interest in the organization and are able to influence the organization"s ability to meet its goals. Publics; small or large group of stakeholders with interests and needs relative to a particular organization. Environmental scanning; acquisition and use of information about events and trends in an organization"s external environment. Should encompass all factors likely to influence the organization, now and in the future. The global environment; customers, clients, donors, service users are literally everywhere networked with sophisticated technologies, spanning diverse cultures and needs, challenging past understanding of multiple publics and environmental data. Swot chart; strengths, weaknesses, opportunities, and threats identified for strategic planning. Public relations; strategic organizational communication involving an organization"s image, internal communication, public affairs and issues management, media relations, and crisis management.