PSY100Y5 Chapter Notes - Chapter 7: Hypnosis, Anterograde Amnesia, Prospective Memory
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Encoding: involves forming a memory code; getting information in. Storage: involves maintaining encoded information in memory over time. Next-in-line effect: failure to form a memory code because attention preoccupied with rehearsing. Attention: involves focusing awareness on a narrowed range of stimuli or events; but is irrelevant stimuli screened out early during sensory input or late after the brain has processed the meaning or significance of the input. Levels of processing theory: proposes that deeper levels of processing result in longer- lasting memory codes. Structural encoding: shallow processing that emphasizes the physical structure of the stimulus. Semantic encoding: emphasizes the meaning of the verbal input. Processing time is not a reliable index of depth of processing. Phonemic encoding: most common, emphasizes what a word sounds like. Elaboration: linking a stimulus to other information at the time of encoding; additional associations help people remember info.