PSY220H5 Chapter Notes - Chapter 7: Cognitive Dissonance, Likert Scale, Implicit Attitude
Document Summary
Lyndon johnson, u. s. president during the vietnam war found an interesting way of dealing with those in his administration who had begun to privately express doubts. He sent them with reporters to vietnam on a fact finding mission. The people would then have to answer and defend the war to the reporters. They would not risk publicly acknowledging their doubts, and would prefer to try to influence the administration policy from within. This would make it so that they would have to defend the war, and since people often cannot have contradicting views held by themselves, this tactic served to decrease the doubts of those people. Attitudes can influence behaviour and behaviour can influence attitudes. Evidence now showing that influence of attitudes on behaviour is weaker. Attitude: an evaluation of an object in a positive or negative fashion that includes the 3 elements of affect, cognition, and behaviour. Affect how much people like or dislike an object.
