PSY220H5 Chapter Notes - Chapter 4: Overjustification Effect, Leon Festinger, Motivation
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Attitude: favourable or unfavourable evaluative reaction toward something or someone, exhibited in one"s beliefs, feelings, or intended behaviour. Abc"s of attitudes: affect (feelings), behaviour tendency and cognition (thoughts) Example: batson presented participants with an appealing task (included a reward) and a dull task (no reward). Participants had to assign themselves to one of the tasks and a supposed second participant to the other even though 1/20 thought assigning themselves the better task was the moral thing to do, 80% ended up doing it. When social influences on what we say are minimal. Social psychologists have ways for minimizing social influences on people"s attitudes reports such as facial muscle responses to various statements look for a microsmile or a microfrown to indicate the participant"s attitude towards that given statement. Implicit association test (iat): computer-driven assessment of implicit attitudes. Uses reaction times to measure people"s automatic associations between attitude objects and evaluative words.
