MDSA01H3 Chapter Notes - Chapter 9: Vertical Integration, Alternative Media, Root Mean Square
Document Summary
Lecture 10: ownership and economics of the media. Mainstream media companies are increasingly part of concentrated conglomerates, placing emphasis on revenue generation. Communications workers face a more competitive and precarious labour market as media companies rely increasingly on exible contract work. Audiences have become even more active in the era of digital media, allowing consumers to become producers. Two aspects to economic markets: the good or service offered, the boundaries within which this offer takes place. Media markets serve two markets at the same time: audience market, advertising market. Western democracies value freedom of the individual and freedom of the market. !1: even free markets are controlled to some degree by the government. Governments at all levels participate in the economy. Free markets are now being embraced worldwide, advancements in technology are increasing trade and communication across borders, and globalization is changing attitudes towards communities and nations.
