MGEA01H3 Chapter Notes - Chapter 15: Monopolistic Competition, Product Differentiation, Substitute Good
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MGEA01H3 Full Course Notes
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Monopolistic competition: is a market structure in which there are many competing producers in an industry, each producer sells a differentiated product, and there is free entry into and exit from the industry in the long run. A monopolistic competition involves three characteristics: large numbers of competing producers, differentiated products, and free entry into and exit from the industry in the long run. In a monopolistically competitive industry, there are many producers; in other words each seller has many competitors. In a monopolistically competitive industry, each producer has a product that consumers view as somewhat distinct from the producers of competing firms; at the same time, though consumers see these competing products as close substitutes. The result from this differentiation allows each seller to have some ability to set his/her own price: each producer has some albeit limited market power. Free entry and exit in the long run: