MGEA02H3 Chapter 10: Chapter 10

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MGEA02H3 Full Course Notes
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MGEA02H3 Full Course Notes
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Chapter 10: monopoly, cartels, and p rice discrimination. a monopoly occurs when the output of an entire industry is produced and sold by a single firm, called a monopolist or a monopoly firm. because a monopolist is the sole producer of the product that it sells, the demand curve it faces is simply the market demand curve for that product. unlike a perfectly competitive firm, a monopolistic faces a negatively sloped demand curve. For a monopolist, sales can be increased only if price is reduced, and price can be increased only if sales are reduced. marginal revenue is the revenue resulting from the sale of one more unit of the product. The monopolist"s marginal revenue is less than the price at which it sells its output. Thus the monopolist"s mr curve is below its demand curve. mr = change in tr / change in q.

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