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8. What term best describes the following: a set of procedures and processes for collecting, sorting, analyzing and summarizing information. a) Market research b) Marketing information system c) Exploratory research d) Market inference system
7. The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called: a) Market decision analysis b) Statistical analysis c) Marketing research d) SWOT analysis
