PSYA01H3 Chapter Notes - Chapter Chapter 7 Part 1: Change Blindness, Classical Conditioning, Procedural Memory
Document Summary
Retain information in memory without using it for any specific purpose, with the same purpose as hard drives on a computer. Shift information from one memory store to another. Selects which information will be passed on to stm (short term memory). The process of storing information in the ltm (long term memory) system. Like when you become aware of existing memories like remembering the movie you saw last week. Is a memory store that accurately holds perceptual information for a very brief amount of time. The visual form of sensory memory (held for about one-half to one second. George sperling (1960) devised a method for testing the storage capacity of memories (particularly visual memory). Researchers flashed a grid of letters on a screen for a fraction of a second. In the whole report condition, participants attempted to recall as many letters as possible- the whole screen. (273)
